Jazeem Dilshan.

Available for freelance projects and full-time roles

Freelance digital marketer in Kerala, turning ad spend into customers.

Don't optimize the metric. Optimize the outcome.

I'm Jazeem Dilshan. I plan, run and fix Meta and Google Ads campaigns for businesses that care about what happens after the click: real enquiries, real visits, real sales.

Start a project on WhatsApp Get my CV
jazeemdilshan@gmail.com +91 85904 61804 LinkedIn
Proof first

One campaign,rebuilt properly.

An automotive lead campaign was costing ₹105.95 per conversation. I rebuilt the creative and the audience instead of tweaking bids. Same budget size, 85% cheaper conversations.

Cost per messaging conversation

Automotive campaign on Meta, self-run

85% lower
85messaging conversations
₹2,592total spend
10showroom visits from those conversations
85%lower cost per conversation after rebuilding an automotive campaign
₹13.53per conversation on a Kochi real estate campaign
450+property leads tracked each month, first touch to closure
3sectors run hands-on: real estate, automotive, workspace
How I look at a campaign

One connected line,not a single number.

A cheap lead that never visits, calls back or buys is not a win. So I follow the whole chain, from who sees the ad to what the business actually keeps.

Audience

Who actually sees the ad

Creative

What stops the scroll

Offer

Why they should care now

Click

The moment of intent

Lead

An enquiry arrives

Qualified

The right enquiry arrives

Outcome

What the business keeps

Cost per lead only measures the middle of this line. I track as far down the funnel as the business allows, and optimise toward the outcome.

Selected work

Real campaigns.Real screenshots.

Every figure here comes from a campaign I ran myself as a freelance digital marketer in Kerala, and every one links to the Ads Manager screenshot behind it.

EfficiencyAutomotiveMeta Ads

Rebuilding an automotive lead campaign from scratch

₹105.95₹15.47cost per messaging conversation

Challenge

Cost per conversation had climbed past ₹105 on a small self-funded budget. At that rate the campaign wasn't worth running.

Diagnosis

A few creatives and audiences were eating the budget without producing serious conversations.

Change

Rebuilt instead of tweaking: a genuine price-hike urgency angle, a tighter audience, no bidding tricks. Then tested combinations until one held.

Result

Cost per conversation fell 85%, and the winning pair kept performing instead of fading after a few days. Those conversations produced 10 showroom visits and one confirmed vehicle booking.

  • 85 conversations
  • 10 showroom visits
  • 1 vehicle booking
  • ₹2,592.32 total spend

Tap to enlarge. Screenshot straight from Meta Ads Manager.

SystemsReal estateBetter Homes Kochi

Turning scattered property enquiries into a tracked pipeline

₹13.53cost per messaging conversation

Challenge

Enquiries arrived in unpredictable spikes from Meta, OLX and referrals, with nothing tracking where they went.

Diagnosis

Mapped which listing types and locations actually converted, versus the ones that only pulled cheap clicks.

Change

Separate campaigns for residential and commercial listings, plus a CRM workflow that follows each enquiry from first contact to closure.

Result

Low-cost conversations on Meta, and every lead from every source now sits in one system instead of someone's phone.

  • 36 conversations
  • ₹487.21 spend
  • 450+ leads tracked a month

Tap to enlarge. Screenshot straight from Meta Ads Manager.

QualificationCoworkingKochi

Choosing fewer, better leads for a coworking space

67messaging conversations from 39,242 impressions

Challenge

Leads came in cheap and in good volume, but almost none turned into in-person visits.

Diagnosis

A lead quality problem, not a volume problem. People were enquiring without knowing the price.

Change

Put pricing straight into the creative, knowingly accepting fewer and costlier conversations in exchange for people who already knew the cost.

Result

Enquiries now came from people who had already seen the price. Of the 13 that came through after the change, 5 visited the space and 3 reached booking stage.

  • 67 conversations
  • 5 of 13 enquiries visited
  • 3 reached booking stage
  • 39,242 impressions

Fewer enquiries overall, and each one cost more. That was the trade I made on purpose, and the visit and booking numbers are why it was worth it.

Tap to enlarge. Screenshot straight from Meta Ads Manager.

What I work on

The work behindthe numbers.

As a freelance digital marketer in Kerala, I handle the full paid chain, so nothing gets lost between the ad and the sale.

Meta Ads

Facebook, Instagram and WhatsApp campaigns judged on enquiries that go somewhere, with structured creative testing behind every change.

Google Ads

Search campaigns that catch people at the moment they're already looking for what you sell.

Landing pages

Pages built to keep the intent you paid for, instead of losing it at the last step.

Tracking

GA4 and Tag Manager set up properly, so decisions are made on numbers you can trust.

Lead systems

A simple CRM workflow that follows every enquiry to closure, so nothing quietly goes cold.

Working together

How a project runs.

The same discipline applies whether I'm working with a client or as part of an in-house team.

01

Understand

Your offer, your audience, your margins, and what a good lead is actually worth to you.

02

Launch

Campaign structure, tracking and first creatives, built so we can learn from day one.

03

Learn

Read cost, behaviour and lead quality signals, not just the dashboard's headline number.

04

Optimize

Scale what works, cut what doesn't, and report it plainly every week.

About

I read the numbers,then fix them.

I'm a freelance digital marketer in Kerala, self-taught in performance marketing and trained through Dotin Digital Academy in Kochi. I run paid campaigns end to end: strategy, targeting, creative testing, landing pages, tracking and reporting.

Most of my work comes down to one question. Why does this conversation cost what it costs, and what changes if I fix the creative, the audience or the offer? That question is how ₹105.95 became ₹15.47.

I've mostly worked with small budgets, where every wasted rupee shows up in the numbers. It's made me careful with money that isn't mine.

  • Digital Marketer and Real Estate Consultant, Better Homes Kochi

    Ran Meta campaigns for residential and commercial listings, and built a lead tracking system covering first touch to closure.

  • Independent campaigns

    Small-budget lead generation for an automotive salesperson and a Kochi coworking space, both self-run.

  • Digital Marketing Intern, Dotcom Creativez, Kochi

    Built campaign setups for education, travel, home automation and study-abroad clients, reviewed and approved by mentors. Ran live Meta and Google Search campaigns for Dotin Academy.

Education and certifications

  • Advanced Diploma in Digital Marketing, Dotin Digital Academy, 2026
  • Content and Creative Design, LinkedIn Marketing Academy, 2026
  • Bachelor of Computer Applications, KMEA College, Aluva (MG University)
FAQ

Questions worth asking.

Working with me

What budget do I need to start?

My campaigns so far have run on small budgets, so you don't need a big one to get useful data. We'll agree a test budget together based on your offer and what a customer is worth to you.

How fast will I see results?

Early signals usually show within the first week or two. Stable results take a few rounds of testing, because the first version of a campaign is rarely the best one.

How do you report progress?

A plain weekly update: what we spent, what came in, what I changed and why. You keep full access to your own ad account at all times.

Why hire a freelance digital marketer in Kerala instead of an agency?

You work directly with the person running your ads, with no account manager in between. You keep full access to your own ad account, and I'm upfront about what the numbers can and can't prove. If you need a full team for video production or many channels at once, an agency may suit you better, and I'll tell you that.

Are these numbers verifiable?

Yes. Every figure on this page comes from a campaign I ran, and I can walk you through it in Ads Manager, including what didn't work along the way.

Hiring me

Are you open to full-time roles?

Yes. I'm freelancing at the moment and looking to move into a full-time performance marketing role, which is where my focus would go. My CV is linked at the top of this page.

What's your experience level, honestly?

Early-career and direct about it. I've run paid campaigns hands-on since 2025 across three sectors. What I bring is real results on small budgets and the habit of tracking what happens after the lead.

Which platforms do you know best?

Meta Ads is my core, including WhatsApp lead campaigns. I also run Google Search campaigns and set up GA4 and Tag Manager tracking.

Where are you based?

I'm a freelance digital marketer in Kerala, currently based in Bengaluru. I work remotely with clients across Kerala and the Gulf, and can work on-site in Bengaluru.

Contact

Let's buildsomething thatperforms.

Have a project?

Looking for a freelance digital marketer in Kerala? Tell me what you sell and what's not working. I'll give you an honest first read, even if the answer is that ads aren't your problem.

Message me on WhatsApp
jazeemdilshan@gmail.com+91 85904 61804

Hiring?

I'm open to performance marketing roles. Grab the CV, or reach out on LinkedIn and I'll reply the same day.

Download my CV
LinkedIn profilejazeemdilshan@gmail.com