Real campaigns.
Real screenshots.

The challenge

A campaign for an independent car salesperson, run on a small self-funded budget, was paying over ₹105 for every messaging conversation. At that rate the budget bought almost nothing.

The diagnosis

Delivery and bidding weren't the problem. The creative gave people no reason to message today, and the audience was wider than the actual buyer.

The change

New creative built around a genuine price-hike urgency angle, paired with tighter audience targeting. No bidding tricks. Then structured tests across creative and audience combinations until one pair held its performance.

The result

Cost per messaging conversation fell from ₹105.95 to ₹15.47, an 85% reduction, and stayed there rather than fading after a few days. 85 conversations on ₹2,592.32 of total spend, which produced 10 showroom visits and one confirmed vehicle booking.

The challenge

Enquiries arrived in untracked bursts across Meta, OLX and referrals. Nobody could say how many came in last month, who followed up, or which ones closed.

The diagnosis

Two different audiences — residential and commercial — were being spoken to with one voice, and there was no system underneath the enquiries at all.

The change

Split residential and commercial into separate campaigns, then built a CRM workflow that carries every enquiry from first contact to closure, whatever channel it arrived from.

The result

Conversations at ₹13.53 each — 36 conversations on ₹487.21 of spend — and 450+ leads now tracked every month through the CRM workflow instead of living in someone's chat history.

The challenge

The campaign looked healthy on paper — plenty of enquiries at a low cost. But almost none of those enquiries turned into people actually visiting the space.

The diagnosis

A qualification problem, not a volume problem. The creative never showed pricing, so people were enquiring before they knew whether they could afford it.

The change

Pricing went into the creative — knowing volume would drop and cost per conversation would rise. That trade was the point.

The result

Fewer enquiries, and each one cost more — that was the trade. Of the 13 that came through after pricing went into the creative, 5 visited the space and 3 reached booking stage. That is the number the client actually cared about.

Volume dropped and cost per conversation rose, exactly as expected. The visits and bookings are why that trade was worth making.